Creative Marketing Manager Walsall c£25 - 30k DOE Ref: AH367
Green Shoots Recruitment Ltd is looking for a multi-skilled Creative Marketing Manager for a successful online retailer. This is an exciting and dynamic role for someone to make their mark and build the digital and marketing aspect of the business from the ground up. Working independently and reporting to the Managing Director, the Creative Marketing Manager lead them in their overall digital and marketing strategy touching areas such as branding, content, copywriting, SEO, email marketing.
Main Responsibilities as Creative Marketing Manager:
Creation of a Marketing Process for the company. Creating a multi-year strategy for investing significant budget and resources to increase organic traffic, signups, and conversions substantially.
Managing social media channels daily (Facebook, Twitter, Instagram) including regular posting, replying to comments and messages etc. Social Media Management (paid ads, scheduling, content creation, competitor analysis)
The Creative Marketing Manager will implement automated paid and organic social media posts and ads on social media platforms. Co-ordination of PPC via external sources and maintaining and nurturing relationships with account managers. Optimisation of Paid Search/Shopping, Affiliates, Paid Social, Display/Remarketing. Coordinating the paid campaign process end-to-end including objective campaign development, Ad creative/content, campaign execution, and reporting.
Search Engine Optimisation. Link building, content creation & development of digital content, analysing SEO performance and campaigns. Working with industry standard SEO/Webmaster tools, websites and guides such as SEMrush, Screaming Frog, Google Analytics, etc. Performing keyword and analytics research to optimise/update existing content and discover new content opportunities.
Manage a variety of online advertising campaigns such as Facebook, Instagram, Google PPC, PLA, Display.
Organising the preparation of SEO friendly blogs and managing content to outsource publishers. Producing a range of multimedia content, ranging from web videos, blog posts, white papers, webinars and case studies to support high-level marketing team goals and metrics.
CRM and Marketing Automation System Implementation and Management.
Set up and deliver reporting, tracking interaction and sales, plus constantly researching changes to Social channel algorithms, trends & technology.
Creating and assisting content for social media (graphics, marketing materials and videos)
Responsible for design and delivery of all print, digital and marketing material to an exceptional standard.
Creating B2C Email Marketing campaigns from design through to coding, delivery & reporting.
Assist with ad-hoc marketing duties and researching competition, market trends, demographics and other relevant information.
Online reputation Management - Responding to customer comments & messages on all social media channels and Trustpilot.
Building relationship with outsource freelancers and creative agency.
Copywriting, Marketing Training and Coaching.
Creative Marketing Manager Experience:
Minimum of 3 years experience in SEM/SEO and Social Media Marketing.
Experience managing SEO / SEM, marketing database, email, social media and display advertising campaigns.
A marketing automation expert .
Experience in using Google Search Console, Google Analytics, SEMRush (or similar), Google Ads, Facebook Ads Manager.
Experience of producing written PR content/blogs
Data driven with excellent analytical and project management skills with third party agency.
Results-orientated and always looking at ways to improve
Design software experience such as Photoshop or similar
Desired Experience for the Creative Marketing Manager:
Have an interest or passion for Graphic Design, HTML and/or photography
Have an interest in furniture
Experience using Magento or equivalent eCommerce platforms
Have experience Graphic Design, HTML, CMS and/or photography
About the Person:
The ideal candidate will be self-motivated and results driven. We are looking for someone who is passionate about marketing and who can proactively come up with ideas.
Commercially minded, able to see the bigger picture.
Driven, proactive with a desire for success.
Good communication skills (verbal & written English).
Solid configuration, organisational and problem-solving skills.
Excellent attention to detail.
Able to justify why marketing is essential to a business.
Ability to work independently and as part of a team.
Education:
Bachelor's (Preferred)
Look forward to hearing from you
If this role is not quite right for you and you have similar skills and experience, please get in touch, as we are always getting new marketing, digital marketing, account handling, marketing communications, Events, Copywriters and PR Job roles in.
Green Shoots Recruitment Ltd is a Marketing, Account Manager, Digital Marketing, Marketing Communications, Marketing Strategy, Creative and Digital Recruitment Specialist covering the West Midlands and East Midlands.
The company is based on a solid foundation of 20 years of creative recruitment experience and are able to provide solutions for job seekers looking for a new career in Marketing, Account Handling, Digital Marketing, Social Media Marketing, SEO positions, PPC job roles Marketing Strategist, Marketing Communications including Content writing, creative marketing, digital, executive and sales jobs across Birmingham and the West Midlands. Filling a selection of Marketing, Communication, Creative, Digital, Marketing, Sales & Executive jobs at all levels in the West Midlands and East Midlands areas. Including; Birmingham, Cheltenham, Cotswolds, Coventry, Derbyshire, Dudley, Evesham, Gloucestershire, Hereford, Kidderminister, Leamington Spa, Leicestershire, Lincolnshire, Oxfordshire, Northamptonshire, Nottinghamshire, Shropshire, Solihull, Staffordshire, Stratford Upon Avon, Stourbridge, Stourport, Walsall, Warwick, Warwickshire, Worcester Worcestershire, Wolverhampton and surrounding areas.
