Digital Marketing & Brand Manager Kidderminster £34 –  £39k Ref: AH387 

Green Shoots Recruitment Ltd is looking for a Digital Marketing & Brand Manager for a successful business.  

Main purpose of the Digital Marketing & Brand Manager 

• To develop, implement, administer and evolve the digital marketing strategy for the Group businesses after an evaluation of the current situation

• To work with the Group Marketing Operations Director to develop, manage plus evaluate quarterly and annual marketing plans

• Plan and administer all web, SEO, PPC, email, social media, online PR and display advertising campaigns

• Maintain and evaluate our social media presence and create content whilst liaising with the marketing team to grow followers and engagement

• Measure and report performance of all digital marketing campaigns whilst assessing against goals – ROI and KPIs.

• Identify trends, insights and optimise spend and performance based on these insights.

• Be a primary contact with online agencies and partners

• Evaluate emerging technologies recommending perspective and adoption across the business brands

• Manage appropriate redesign and implementation of the company website

• Manage all website content, creation of new pages, linking, creating SEO friendly copy and image uploads via CMS

• Improve the usability, design, content, conversion and engagement of all websites

• Evaluate customer research, market conditions and competitor data

• Ongoing marketing team support for product placement, shows and events when necessary.

   

Objectives and Key Tasks for the Digital Marketing & Brand Manager 

• Day-to-day management of all websites and related digital platforms

• Design and implement online surveys, e-shots and direct response campaigns

• Manage consumer e-mail marketing campaigns to drive engagement and click through

• Take responsibility for planning and budgetary control of all consumer focused digital marketing

• Review new technologies and ensure the business is at the forefront or developments in digital marketing

• Lead the digital strategy across the group of businesses

• Manage all digital agency partners

• Build and maintain digital advertising campaigns, support other businesses when required – Google Ads, Facebook Ads & Instagram Ads etc.

• Oversea sales contact and prospect management system

• Oversea the extraction and manipulation of data from CRM systems

• Generate data for sales campaigns

• Oversea production of quarterly sales mapping reports for all businesses

• Take responsibility for all phases of interactive and digital project planning, design and execution serving as the primary expert and point of contact for interactive platforms and system interfaces

• Monitor internet copyright and data protection developments and communicate these to the Directors and senior management when appropriate

• Regular analysis of website traffic and customer journey engagement using tools such as Google Analytics to produce bi-monthly updates to the Directors and senior management advising on trends and proposed actions

• Build upon existing platforms, generating unique content for social media to engage with and grow our target audience

• Ownership and completion of all manufacturer partner dealer marketing planners

• Proactively getting involved with the sales process to understand the demand and requirements from the sales functions

• Support marketing colleagues with attendance at shows and events when necessary

• Maintaining existing and newly created online sponsorships

   

Salary is £34-39k OTE. It is based on experience and suitability and will be made up of basic and small bonus- basic is likely to be around £34 – 36k.