Paid Media Executive / Manager flexible working £30k-£35k based on experience Ref: AH374
Green Shoots Recruitment Ltd has a fantastic opportunity for an experienced data driven Paid Media Executive. Using your expertise and analytical skills, you will plan, implement, optimise and report on the company’s digital advertising across paid search and social media. Utilising tools such as Google Analytics to report, track and measure all activity, to optimize campaigns to help drive performance. It is expected that you will be Google Certified. The Paid Media Executive will identify customer profiles and target audiences and create commercially driven digital campaigns that will engage with customers and drive sales across different countries including the UK, USA, Italy and Spain; at all times with a performance driven mindset to maximise positive ROI on ad spend.
You will be working with a team who are passionate about their brand and products. Working together proactively to ensure the company has a strong and effective marketing strategy.
Paid Media Executive Responsibilities:
Plan, implement, optimise and report on all digital campaigns across social media and paid search.
Manage ad-spend budgets.
Utilise tools such as Google Analytics to determine customer profiles, ideal target audiences and share and explain your findings and recommendations. Create and optimise campaigns to drive performance and positive ROIs.
Track, measure, analyse, report and recommend on all activity, using Ads Manager modules, Google Analytics, Excel and other tools as required, in line with performance based KPIs and benchmarks that you will be actively involved in setting up and recommending.
Work with different ad types and formats including lead generation and shopping ads to help achieve business objectives.
Provide and explain ecommerce reports on sales and website activity, with clear commentary on the causes and drivers of performance, along with recommendations.
To work in a collaborative way to engage with and involve the rest of the team.
Experience expected for the Paid Media Executive
2+ years’ commercial experience within a paid media role is a must.
Google certification is essential
Strong analytical skills and data-driven thinking.
Success proven experience in analysing customer profiles and creating ROI positive campaigns driving sales growth.
Knowledge and experience of advertising on social channels: Facebook, Instagram, YouTube
Strong knowledge of Google Analytics and Excel.
Experience of using CMS such as Sprout Social or Hootsuite as well as Facebook Business Manager.
Depth of knowledge in paid acquisition.
Experience using Google My Business and Google Shopping.
Experience managing PPC campaigns and utilising a bid management tool.
Understanding of affiliate marketing in order to provide insights and recommendations, testing and learning from different commission structures (advantageous).
About you
Highly analytical and data driven, with strong attention to detail.
Commercially aware and performance oriented.
Excellent time management skills with the ability to prioritise workload.
Highly dependable and ability to multi-task
Have the ambition and capability to learn and grow with the company but also to explain and support other members in the team to grow their knowledgebase and skills.
Able to work under pressure to meet tight deadlines.
Capable and keen to take the lead and highly performance driven.
Comfortable working from home (support will be provided).
Flexible working
All staff within the company are predominantly homebased however the successful Paid Media Executive will need to live within commutable distance from South Birmingham as the Company will move to a hybrid model with some days working for the office, each week.
Look forward to hearing from you
If this role is not quite right for you and you have similar skills and experience, please get in touch, as we are always getting new Designer, Digital Designer, Online Designer, Front End Designer, Email Designer, Graphic Designer, Creative Artworker and Artworker roles in.
Green Shoots Recruitment Ltd is a Creative, Design, Marketing and Digital Recruitment Specialist covering the West Midlands and East Midlands.
The company is based on a solid foundation of 20 years of creative recruitment experience and are able to provide solutions for job seekers looking for a new career in Design, Digital Design, Graphic Design, Front End Design, App Design, Email Design, Animation Design, Video Design. We have roles in Creative Marketing and Digital Agencies along side filling roles with companies directly. We also recruit for Developers and Coders, Marketing, Account Handling, Digital Marketing, Social Media Marketing, SEO positions, PPC job roles Marketing Strategist, Marketing Communications including Content writing, creative marketing, digital, executive and sales jobs across Birmingham and the West Midlands. Filling a selection of Marketing, Communication, Creative, Digital, Marketing, Sales & Executive jobs at all levels in the West Midlands and East Midlands areas. Including; Birmingham, Cheltenham, Cotswolds, Coventry, Derbyshire, Dudley, Evesham, Gloucestershire, Hereford, Kidderminister, Leamington Spa, Leicestershire, Lincolnshire, Oxfordshire, Northamptonshire, Nottinghamshire, Shropshire, Solihull, Staffordshire, Stratford Upon Avon, Stourbridge, Stourport, Walsall, Warwick, Warwickshire, Worcester Worcestershire, Wolverhampton and surrounding areas.
