Senior PR Manager Loughborough, Leicestershire  £35-£40k Ref: AH385

Green Shoots Recruitment Ltd is looking for a Senior PR Manager for an agency with an enviable portfolio of clients and a whole host of industry awards.

As an experienced Senior PR Manager looking for a new challenge, are you a natural communicator who likes the excitement of new challenges and who is able to thrive in a fast-paced environment?

You are a highly competent Senior PR Manager to lead our public relation professional team and take on full responsibility for the strategy, collaboration, execution and measurement of PR & Media Relations campaigns for our company and clients, with the goal of building and enhancing an outstanding image for both.

Senior PR Manager Responsibilities

• Able to create and deliver PR campaigns;

• Devise and implement strategies, review the results and adapt accordingly;

• Developing, planning and implementing a public relations communications plan involving goals, budget and tactics;

• Seeking high-level placements in print, broadcast and online media;

• Coordinating all public relations activities;

• Directing the PR team to engage audiences across traditional and new media;

• Leveraging existing media relationships and cultivating new contacts within business and industry media;

• Managing media enquiries and interview requests;

• Researching and creating content for press releases, by-line articles and keynote presentations to targeted media;

• Monitoring, analysing and communicating PR results and coverage on a monthly basis;

• Evaluating opportunities for partnerships, sponsorships and advertising on an ongoing basis;

• Building relationships with industry leaders to grow industry awareness;

• Preparing case studies, speeches, articles and annual reports;

• Coordinating photo opportunities;

• Organising press conferences and supplying company information to go on the website and social media;

• Managing the PR aspect of a potential crisis situation;

• Maintaining a keen understanding of industry trends affecting clients and making appropriate recommendations regarding the communication strategy surrounding them;

• Recruiting, hiring and training new members of the PR team as and when required;

• Determining KPIs for each team member and the PR department.

Senior PR Manager Experience, Qualifications and Skills Required

• A minimum of three years’ experience in communications, presenting, media relations, social media and/or PR across any genre;

• Experience in managing, supporting and overseeing a PR team;

• Excellent written and verbal communications skills, a broad understanding and

• experience of PR strategy building, social media and PR concepts, pitching, influencing and negotiation skills, you will be a communications professional;

• Able to spot opportunities and prioritise multiple tasks to deliver results against strategic objectives;

• You will prepare new business tenders and presentations for the company so must have an understanding of how PR fits into a branding mix, and how to

• cross-sell services for Champions for various markets;

• Knowledge of PR tools including Gorkana and Meltwater;

• Strong relationships with local and national business as well as industry media outlets;

• Be prepared to act as a company spokesperson; comfortable and skilled in both broadcast and print media interviews;

• Solid experience with social media including blogs, Facebook, Twitter, etc;

• Excellent organisational, planning and administrative skills;

• Full understanding of media relationships;

• Proactive, reliable, responsible and accurate with an attention to detail;

• Possession of the ability to keep information confidential;

• Ability to work under pressure in a fast paced environment with the occasional long hours;

If you think you are suitable for this role, please send a covering letter stating why you’re the ideal candidate, along with your current salary and CV